Thursday, 23 June 2011

Rankin for Swatch

Over the past few months i've been sharing some snippets of video from the MTV Swatch Playground project, see Fred Butler here and Alex Noble here.

I'm a bit behind on this particular bit of news but British photographer Rankin has designed 8 new watches for the Swatch and Art collection.  Each watch uses an image from his Eyescape series a few years back and is priced at £36.  The white with blue eye is my fave, what about you?

Anyway, check out these two videos where he talks about seizing the moment and photo technology.  If you're a creative person debating whether you could sell your creations, the first video is especially relevant. 

"If you don't love it and do it everyday, there is no point."  
"And if you want to be successful, you have to sell your soul a little bit"


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